Tips for a successful FB Live event

Looking for a unique and free way to grow your brand? Consider Facebook Live.

Love it or hate it, the facts are undeniable. Facebook has over 1.6 billion users. That’s BILLION folks. That type of exposure is powerful. Why not consider leveraging it?

So what is Facebook Live? Let’s go right to Facebook CEO Mark Zuckerberg’s post from the original launch: “Live is like having a TV camera in your pocket. Anyone with a phone now has the power to broadcast to anyone in the world. When you interact live, you feel connected in a more personal way. This is a big shift in how we communicate and it’s going to create new opportunities for people to come together.”

How does it work? You need just 3 things: An account, a device and a connection. Let’s break those down. (1) You’ll need to have a personal Facebook profile and preferably one for your organization as well. (2) A smartphone, tablet or computer is required to be your “camera”. The functionality for the latter two were added after the initial launch and make a great option. (3) A strong Internet connection.

What are the best ways to plan for a successful event? Here are my 4 tips:

  1. Be purposeful. Don’t just use it because it’s there and free. Ask yourself and your team: “What do we hope to achieve with this event?”
  2. Promote it. Like any good event, you have to get the word out. Determine your target viewer profile and market to those folks via email, social media posts and calendar invitations. It helps to have a strong graphic created that lists the key information about your event (see mine that’s featured.) Also, consider posting short videos that talk about the event.
  3. Practice. Review the key points ahead of time that you want to get across. As a rule, you don’t want to run shorter than 10 minutes (it seems like 25-30 minutes is the most popular length, as it gives people time to find your feed on Facebook.) Be careful about using a script, as opposed to an outline. The best events have some spontaneity to them. Lastly, if you’re interviewing someone, plan on speaking to them a few days in advance on the questions you’ll be asking and their responses.
  4. Properly prepare. Confirm ahead that you have a strong Internet connection and that background noises are at a minimum. I also highly suggest adding some lighting (the biggest issue I see are dark videos) and using either a tripod or desk mount to stabilize your phone (if that’s your “camera.”) Make certain that your device isn’t too far away, to ensure good audio quality. Lastly, create a compelling description that you can copy and paste into Facebook right before the broadcast.

Want to see one for yourself? Check out my Facebook Live series “Personal Branding Makeover” on Thursday, August 10th at 12 noon EST by going to: It’ll be an inciteful event.

“The Entrepreneurial Ecosystem” is a 500-word blog by Thomas Heath, CLC that explores the world of business from an entrepreneur’s perspective. Its goals are to educate, enlighten and get conversations started. Join Thomas with a Share or Comment, he loves to respond. Also, be sure to follow him here on LinkedIn, Twitter & Instagram: @AskThomasHeath.

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